MediaCom Australia has appointed Fiona
Johnston as Chief Business Development and Marketing Officer. She
will work closely with Toby Jenner, Executive Chairman and Mark
Pejic, CEO.
The role will have two core functions;
to develop business opportunities for our clients - both current
and new, as well as MediaCom - whilst further supporting the
MediaCom brand and all of its constituent parts.
Prior to joining MediaCom, Fiona was
Managing Partner at Publicis Mojo and also set up her own executive
coaching business, Mate Coaching. Her work at training firm
Wentworth People later allowed her to work alongside companies such
as MediaCom, The Coca Cola Company Asia- Pacific, dgm, OMD and the
Mitchells Group.
Toby Jenner, MediaCom Executive
Chairman, said "Fiona has had a number of senior creative agency
leadership roles in the UK and Australia, including Euro RSCG,
Publicis Mojo and Lowe Hunt Draft. As a result, she knows what good
work looks like and understands the importance of a brand. More
importantly, she knows MediaCom.
"Fiona has for the last couple of
years worked with us as an Executive Coach, as such she knows our
business, the journey we're on and has been a key part of our
success to date. She'll be a fantastic addition to a top class
team."
Fiona Johnston, Chief Business
Development and Marketing Officer, says: "After working with
MediaCom through a key period in the development and evolution of
its business and people, it feels like a very natural transition to
get more involved and help continue the journey the company is on.
At this stage of my career I was looking for a new challenge and
considered various options. This is the one which excited me the
most, and is a decision largely based on the depth of talent across
the entire MediaCom business."
This is a new-to-market role for a
media agency, and follows significant growth for MediaCom (+16%) a
market which was flat (-0.2%) in 2011. MediaCom's recent wins
include Westpac Banking Group, Electronic Arts and Bayer.