Sasha Savic, a global media agency
executive with extensive experience in the U.S. and overseas today
was named CEO of MediaCom USA, a new position.
The announcement was made by MediaCom
North America CEO Harvey Goldhersz, who also serves as Vice
Chairman, Worldwide Chief Operating Officer of MediaCom
Worldwide.
"Ever since I became CEO of MediaCom
North America a year ago, I knew I wanted to name a CEO for our
U.S. operations," Goldhersz said in making the announcement.
"I'm very happy to announce today that we've found precisely
the right person for this important new position. Sasha is a
strategic thinker and innovator with exactly the kind of extensive
media agency credentials that MediaCom needs to lead our U.S.
operation as we plan for 2012 and beyond."
Goldhersz added that Savic will
officially join the agency and begin work in early spring.
As head of MediaCom USA, Savic will be
responsible for the overall product, management and operation of
all MediaCom activities in four U.S. cities, overseeing an agency
with an estimated 700 employees and $6.4 billion in billings,
according to RECMA. He will be based in the agency's New York
office and will report to Goldhersz.
Prior to joining MediaCom, Savic
worked as Chief Operating Officer for Havas Media Group North
America, the parent of media services agency MPG, among other
companies. In that role he was responsible for the overall
business performance across all segments of Havas Media Group in
the U.S. and Canada and orchestrated significant revenue growth
through a series of new business wins.
Savic also worked as an EVP, Global
Managing Director, for SMG/Publicis Groupe from 2006-2010 where he
played a key role in managing the agency's global Procter &
Gamble business, including overseeing planning and buying
assignments in 70-plus countries. His international
experience also includes working from 1992-2006 at Universal McCann
in Europe and the U.S. In that role, his client list included
Coca-Cola, Microsoft, Lucent Technologies, ExxonMobil, Intel,
MasterCard and Brown-Forman, among others.
A native of Bosnia, Savic began his
career as a founding member and producer of Youth Radio, the first
independent radio station, in the former Yugoslavia. He
studied Mechanical Engineering and Film Making at University of
Sarajevo and actively supports environmental causes and
sustainability through participation in NASF and ASF in North
America.