MediaCom RSShttp://www.mediacom.nlumbracoRSS feed for MediaCom news and blogsenAdvertising forms reputationhttp://www.mediacom.nl/en/news--insights/blog/2012/02/22/advertising-forms-reputation.aspxWed, 22 Feb 2012 15:47:41 GMThttp://www.mediacom.nl/en/news--insights/blog/2012/02/22/advertising-forms-reputation.aspxSue Unerman, Chief Strategy Officer, MediaCom UK:
Advertising forms reputation. Reputation puts demands on companies to be more honest... ]]>Trends are tricky thingshttp://www.mediacom.nl/en/news--insights/blog/2012/02/14/trends-are-tricky-things.aspxTue, 14 Feb 2012 13:32:52 GMThttp://www.mediacom.nl/en/news--insights/blog/2012/02/14/trends-are-tricky-things.aspxMatthew Mee, Director of Strategy and Freshness, MediaCom EMEA:
Some suggestions on what is going to be significant for us in 2012...]]>Subway assigns US digital duties to MediaComhttp://www.mediacom.nl/en/news--insights/news/2012/02/subway-assigns-us-digital-duties-to-mediacom.aspxWed, 08 Feb 2012 13:01:22 GMThttp://www.mediacom.nl/en/news--insights/news/2012/02/subway-assigns-us-digital-duties-to-mediacom.aspxMediaCom wins global Etihad accounthttp://www.mediacom.nl/en/news--insights/news/2012/02/mediacom-wins-global-etihad-account.aspxWed, 08 Feb 2012 11:11:48 GMThttp://www.mediacom.nl/en/news--insights/news/2012/02/mediacom-wins-global-etihad-account.aspxMediaCom names Fernando Emilio Silva to lead LatAm growthhttp://www.mediacom.nl/en/news--insights/news/2012/01/mediacom-names-fernando-emilio-silva-to-lead-latam-growth.aspxThu, 26 Jan 2012 15:50:35 GMThttp://www.mediacom.nl/en/news--insights/news/2012/01/mediacom-names-fernando-emilio-silva-to-lead-latam-growth.aspxSasha Savic named CEO of MediaCom USAhttp://www.mediacom.nl/en/news--insights/news/2012/01/sasha-savic-named-ceo-of-mediacom-usa.aspxFri, 20 Jan 2012 10:34:43 GMThttp://www.mediacom.nl/en/news--insights/news/2012/01/sasha-savic-named-ceo-of-mediacom-usa.aspxMediaCom Australia hires Chief Business Development and Marketing Officerhttp://www.mediacom.nl/en/news--insights/news/2012/01/mediacom-australia-hires-chief-business-development-and-marketing-officer.aspxThu, 19 Jan 2012 15:54:41 GMThttp://www.mediacom.nl/en/news--insights/news/2012/01/mediacom-australia-hires-chief-business-development-and-marketing-officer.aspxWebcast #3 - The Impact and Influence of Social Mediahttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2011/07/webcast-3---the-impact-and-influence-of-social-media.aspxMon, 09 Jan 2012 12:02:11 GMThttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2011/07/webcast-3---the-impact-and-influence-of-social-media.aspxHow do you value a Facebook fanhttp://www.mediacom.nl/en/news--insights/the-insider/videos/2011/07/how-do-you-value-a-facebook-fan.aspxFri, 06 Jan 2012 13:20:49 GMThttp://www.mediacom.nl/en/news--insights/the-insider/videos/2011/07/how-do-you-value-a-facebook-fan.aspxHow can advertisers benefit from Google+?http://www.mediacom.nl/en/news--insights/the-insider/videos/2011/07/how-can-advertisers-benefit-from-googleplus.aspxFri, 06 Jan 2012 10:58:32 GMThttp://www.mediacom.nl/en/news--insights/the-insider/videos/2011/07/how-can-advertisers-benefit-from-googleplus.aspxWhat should advertisers be doing on Facebookhttp://www.mediacom.nl/en/news--insights/the-insider/videos/2011/07/what-should-advertisers-be-doing-on-facebook.aspxFri, 06 Jan 2012 08:26:55 GMThttp://www.mediacom.nl/en/news--insights/the-insider/videos/2011/07/what-should-advertisers-be-doing-on-facebook.aspxMediaCom agencies win 2011 P&G Business Partner Excellence Awardhttp://www.mediacom.nl/en/news--insights/news/2012/01/mediacom-agencies-win-2011-pg-business-partner-excellence-award.aspxThu, 05 Jan 2012 15:31:41 GMThttp://www.mediacom.nl/en/news--insights/news/2012/01/mediacom-agencies-win-2011-pg-business-partner-excellence-award.aspxThe growing pains of LatAm videohttp://www.mediacom.nl/en/news--insights/blog/2011/12/22/the-growing-pains-of-latam-video.aspxWed, 21 Dec 2011 13:54:59 GMThttp://www.mediacom.nl/en/news--insights/blog/2011/12/22/the-growing-pains-of-latam-video.aspxRachel Reyes, Director of MediaCom Interaction for Latin America:
The growing pains of LatAm video...]]>Claudine Collins Named as MD for MediaCom UKhttp://www.mediacom.nl/en/news--insights/news/2011/12/claudine-collins-named-as-md-for-mediacom-uk.aspxWed, 21 Dec 2011 13:12:57 GMThttp://www.mediacom.nl/en/news--insights/news/2011/12/claudine-collins-named-as-md-for-mediacom-uk.aspxSay Goodbye to Your Text Lifehttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/say-goodbye-to-your-text-life.aspxWed, 21 Dec 2011 10:20:52 GMThttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/say-goodbye-to-your-text-life.aspxSay goodbye to your text life.
The mobile revolution will also drive an explosion in video interaction.
by Robert Fry, Head of Insights, MediaCom APAC]]>Give your brand a sporting chancehttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/give-your-brand-a-sporting-chance.aspxWed, 21 Dec 2011 10:18:20 GMThttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/give-your-brand-a-sporting-chance.aspxGive your brand a sporting chance.
Brands can engage with sport successfully if they enhance the consumer experience. Digital tools are key.
by Marcus John, Global Head of Sports, MediaCom Worldwide]]>Do not let mobile baffle youhttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/do-not-let-mobile-baffle-you.aspxWed, 21 Dec 2011 10:14:59 GMThttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/do-not-let-mobile-baffle-you.aspxDo not let mobile baffle you.
Too many advertisers are still failing to engage with mobile.
by Steffen Krabbenhøft, Head of Mobile, MediaCom EMEA]]>Time to become device neutralhttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/time-to-become-device-neutral.aspxWed, 21 Dec 2011 10:06:16 GMThttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/time-to-become-device-neutral.aspxTime to become device neutral. Digital has become a way of life for more consumers than most marketers realise.
by Chris Pyne, Client Strategy Officer, MediaCom US]]>The Insider # 4 -The consumer editionhttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/the-insider--4--the-consumer-edition.aspxWed, 21 Dec 2011 09:42:18 GMThttp://www.mediacom.nl/en/news--insights/the-insider/newsletter/2012/01/the-insider--4--the-consumer-edition.aspxThe Insider newsletter January 2012: Responding to The Empowered Consumer ]]>What marketers can learn from Radiohead about value creation in the new economyhttp://www.mediacom.nl/en/news--insights/blog/2011/12/20/what-marketers-can-learn-from-radiohead-about-value-creation-in-the-new-economy.aspxTue, 20 Dec 2011 10:49:35 GMThttp://www.mediacom.nl/en/news--insights/blog/2011/12/20/what-marketers-can-learn-from-radiohead-about-value-creation-in-the-new-economy.aspxKevin Keane, Director of Business Science, MediaCom Canada:
What marketers can learn from Radiohead about value creation in the new economy...]]>MediaCom Denmark: The most awarded agency in the nationhttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-denmark-the-most-awarded-agency-in-the-nation.aspxFri, 16 Dec 2011 11:35:25 GMThttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-denmark-the-most-awarded-agency-in-the-nation.aspxMediaCom wins three Creative Media Awardshttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-wins-three-creative-media-awards.aspxWed, 14 Dec 2011 16:56:46 GMThttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-wins-three-creative-media-awards.aspxMediaCom Australia secures the Merlin Entertainments Grouphttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-australia-secures-the-merlin-entertainments-group.aspxTue, 13 Dec 2011 17:42:06 GMThttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-australia-secures-the-merlin-entertainments-group.aspxWinning the race for status, losing the race for the industryhttp://www.mediacom.nl/en/news--insights/blog/2011/11/29/winning-the-race-for-status,-losing-the-race-for-the-industry.aspxMon, 12 Dec 2011 17:24:43 GMThttp://www.mediacom.nl/en/news--insights/blog/2011/11/29/winning-the-race-for-status,-losing-the-race-for-the-industry.aspxSue Unerman, Chief Strategy Officer, MediaCom UK:
Winning the race for status, losing the race for the industry...]]>Tis the season for annual predictions.http://www.mediacom.nl/en/news--insights/blog/2011/12/09/tis-the-season-for-annual-predictions.aspxMon, 12 Dec 2011 17:18:19 GMThttp://www.mediacom.nl/en/news--insights/blog/2011/12/09/tis-the-season-for-annual-predictions.aspxSue Unerman, Chief Strategy Officer, MediaCom UK:
Tis the season for annual predictions...]]>Does TV stop violence and what’s your prediction for 2020http://www.mediacom.nl/en/news--insights/blog/2011/11/22/does-tv-stop-violence-and-what’s-your-prediction-for-2020.aspxMon, 12 Dec 2011 17:06:04 GMThttp://www.mediacom.nl/en/news--insights/blog/2011/11/22/does-tv-stop-violence-and-what’s-your-prediction-for-2020.aspxSue Unerman, Chief Strategy Officer, MediaCom UK:
Does TV stop violence and what’s your prediction for 2020? ]]>The rise of city-building sponsorshiphttp://www.mediacom.nl/en/news--insights/blog/2011/12/01/the-rise-of-city-building-sponsorship.aspxMon, 12 Dec 2011 16:26:30 GMThttp://www.mediacom.nl/en/news--insights/blog/2011/12/01/the-rise-of-city-building-sponsorship.aspxKevin Keane, Director of Business Science, MediaCom Canada:
Brands are communicating to consumers by addressing critical urban problems...]]>Revlon Consolidates Media AOR at MediaComhttp://www.mediacom.nl/en/news--insights/news/2011/12/revlon-consolidates-media-aor-at-mediacom.aspxMon, 05 Dec 2011 17:11:33 GMThttp://www.mediacom.nl/en/news--insights/news/2011/12/revlon-consolidates-media-aor-at-mediacom.aspxMediaCom Australia named B&T's Agency of the Yearhttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-australia-named-bt's-agency-of-the-year.aspxMon, 05 Dec 2011 10:58:03 GMThttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-australia-named-bt's-agency-of-the-year.aspxMediaCom UK acquires Brilliant Mediahttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-uk-acquires-brilliant-media.aspxMon, 05 Dec 2011 09:00:13 GMThttp://www.mediacom.nl/en/news--insights/news/2011/12/mediacom-uk-acquires-brilliant-media.aspx