MediaCom Interaction is the
integrated online marketing specialist and digital media agency within MediaCom.
We drive our clients' businesses by
developing custom solutions for them - from building brand
awareness, growing consumer interaction and social media
activation to direct response and eCommerce campaigns.
Our 1,100 digital experts are the
largest integrated online media planning and buying agency
globally, according to RECMA. At the leading edge of digital
marketing and interaction, we are experienced in the latest ad
serving technologies, pre-roll video techniques and social media
platforms, using performance measurement to optimise ROI.
Our digital agency services include:
- Helping our clients define their digital
strategies and integrating Interaction into their media
strategies
- Generating insights about the role of
interactive media in the lives of consumers and their
behaviours in digital channels, including social media
monitoring
- Online media planning, online media
buying, tracking and optimisation of interactive campaigns
- Developing brand engagement campaigns and
social media outreach programmes, using affiliate marketing where
relevant
- Driving ROI through integrated search
engine marketing
- Online advertising - Pay per click (PPC)
paid search campaigns
- Search engine optimisation (SEO)
- Creating sophisticated Electronic Direct
Marketing (eDM) campaigns
- Deploying integrated mobile marketing
campaigns
- Affiliate marketing campaigns
- Driving leads and sales and maximising
ROI across all media channels through advanced cookie-level
analytics, optimisation and econometrics