U bekijkt nu onze volledige website. U kunt er voor kiezen om een samenvatting te lezen door te klikken op de inklap button.
Sue Unerman, Chief Strategy Officer, MediaCom UK:Constantly changing to stay the same...
Christian Schmalzl, Global Investment Officer, MediaCom Worldwide:Give mobile some of your TV budget...
Sue Unerman, Chief Strategy Officer, MediaCom UK:About age brackets and a new generational category...
Sue Unerman, Chief Strategy Officer, MediaCom UK:Advertising forms reputation. Reputation puts demands on companies to be more honest...
Matthew Mee, Director of Strategy and Freshness, MediaCom EMEA:Some suggestions on what is going to be significant for us in 2012...
Reputation puts demands on companies to
be more honest.
by Sue Unerman, Chief Strategy Officer,
Thom Dinsdale @thomdinsdale
Thanks to Andy Walsh for forwarding me
this Tweet. Interesting isn't it?
It reminds me of The 4891 Theory (the
inverse of 1984).
In Orwell's dystopian masterpiece the
general public was constantly watched by Big Brother and nothing
went unremarked or unpunished.
In reality it is the great and the
famous people of the world who are constantly under scrutiny from
the general public. The famous now can't escape punishment
for unacceptable behaviour whether it is inappropriate remarks from politicians or goings on by prominent footballers.
And how world leaders are allowed to
keep talking with their mics still attached escapes me.
That's like media buyers overhearing what media owners
say about them in the pub after the negotiation.
So the bigger a star you are the more
careful you need to be about your reputation.
Exactly true for a brand too.
The more famous and esteemed your
brand reputation is the greater the need to tell the truth.
This blog was first published here on Sue Unerman's blog.
MediaCom wins silver at Cannes Branded Content and Entertainment Lions Awards gala
BLINK #8 is out nowThe Systems Thinking Issue
Zie jij jouw communicatie als een aaneengesloten systeem? Zo niet ontdek dan hier waarom je dat wel zou moeten doen.
Terms and Conditions
MediaCom. People first, better results
© Copyright 2014 MediaCom