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donderdag, 08-03-12

"Do not regret growing older, it is a privilege denied to many." (Anonymous)

Introducing a new generational category .

by Sue Unerman, Chief Strategy Officer, MediaCom UK

Sue Unerman

There is an online survey I occasionally get asked to fill in.  It begins with two simple questions.  The first asks gender (with a picture - there is a boy in blue and a girl in yellow - I normally get that one right).  The second question asks your age bracket with more little pictures to help you decide.  As the picture for the over 40 year old bracket shows a little grey haired woman I rarely get past question two as I feel militant on behalf of the millions of women in this age bracket (without a hint of grey). (On the other hand at least the picture depicts long hair… the male picture 40 plus is greying and bald!).  I wonder if the survey designers ever note a lack of respondents from the forty plus sector or indeed if they care?

Today Sylvia Auton, CEO of IPC media, announced a new generational category designed to dispel the old and rather redundant clichés about the generation of women aged between 40 and 60.  Welcome "Generation Ynot! "

Rather than traditional housewives slaving over a hot stove, or scrubbing the kitchen floor, imagine instead dynamic sports car driving credit card flashing women on their way to the champagne bar at Westfield.

More information is at http://www.generationynot.co.uk.

Although several spontaneously come to my mind I will leave it to you to think of the right name of the equivalent male generation aged between 40 and 60!

As a Guatemalan proverb states: "Everyone is the age of their heart".

First published here on Sue Unerman's blog.


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