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maandag, 10-06-13

MediaCom invites Cannes delegates to unleash their inner Elvis.


Cannes 2013 - Free Elvis

LONDON - MediaCom invites the delegates at next week's Cannes Lions International Festival of Creativity to free their inner Elvis at a forum on Monday, June 17. "Free Elvis" will be co-hosted by acclaimed creative leadership guru, Chris Baréz-Brown, and Matthew Mee, MediaCom's global chief strategy officer.

The "Free Elvis" forum is based on Baréz-Brown's "Upping Your Elvis," a creative leadership approach designed to unlock the power of creativity, possibility and innovation in everyone.  "When Bono was working to eradicate global poverty, he'd turn up at big organizations and ask, 'So who's the Elvis around here?' meaning 'who is it here that challenges the status quo and uses creativity to solve problems?'" said Baréz-Brown. "Upping your Elvis is about discovering where that magic of creativity comes from and how to unlock it and spread it to others."

Baréz-Brown, who has written two best-selling leadership books, has helped unleash the creative potential at some of the world's largest organizations, including Coca-Cola and Nike.

Not sure you have an inner Elvis? We are. "At MediaCom, we believe that everyone has an Elvis inside them - a brighter, more dynamic, more creative version of themselves," said Mee. "We've had great success working with Chris to free that Elvis in every single MediaCom employee, and thought that the Cannes Lions Festival would be the perfect venue for his message of creative empowerment and fresh thinking."

"Free Elvis" starts at 3:30 PM at the Audi A stage at the Palais des Festivals as part of the festival's Creative Talent Management forum track.

About the Hosts

Chris Baréz-Brown:

For the past 15 years, Chris has been challenging and transforming some of the world's biggest organizations through speeches and programs on innovation, insightfulness, breakthrough thinking and staff engagement. After enjoying a varied career in the army, brand management, innovation and corporate hippiedom, he founded "Upping Your Elvis" in 2009, driven by his personal passion in creative leadership and the belief that everyone can shine more brightly. Much of Chris' skill lies in generating the energy and instilling the confidence in attendees to go forward as creative champions, driving the same agenda from within their organizations. He is the author of "How to Have Kick-Ass Ideas," a best-selling Harper Collins book. His second book, "Shine - How to Survive and Thrive at Work," published by Penguin, was recently lauded as "Business Book of the Month." For more information, visit http://www.uppingyourelvis.com and follow @UppingYourElvis on Twitter.

Matthew Mee:

Matthew was recently appointed the first ever global chief strategy officer for media services agency MediaCom. Previously the head of strategy for the EMEA region, Matthew works with regional and local strategists to ensure that world-class planning and pioneering innovations help "future-proof" client business around the globe. His primary goal is to ensure that the agency builds connections with consumers through smart, effective content and communications strategy. A leading communications thinker at MediaCom for more than 17 years, Matthew also continues to lead strategic thinking for a number of key clients.