LONDON - MediaCom
invites the delegates at next week's Cannes Lions International
Festival of Creativity to free their inner Elvis at a forum on
Monday, June 17. "Free Elvis" will be co-hosted by acclaimed
creative leadership guru, Chris Baréz-Brown, and Matthew Mee,
MediaCom's global chief strategy officer.
The "Free Elvis" forum is based on
Baréz-Brown's "Upping Your Elvis," a creative leadership approach
designed to unlock the power of creativity, possibility and
innovation in everyone. "When Bono was working to eradicate
global poverty, he'd turn up at big organizations and ask, 'So
who's the Elvis around here?' meaning 'who is it here that
challenges the status quo and uses creativity to solve problems?'"
said Baréz-Brown. "Upping your Elvis is about discovering where
that magic of creativity comes from and how to unlock it and spread
it to others."
Baréz-Brown, who has written two
best-selling leadership books, has helped unleash the creative
potential at some of the world's largest organizations, including
Coca-Cola and Nike.
Not sure you have an inner Elvis? We
are. "At MediaCom, we believe that everyone has an Elvis inside
them - a brighter, more dynamic, more creative version of
themselves," said Mee. "We've had great success working with Chris
to free that Elvis in every single MediaCom employee, and thought
that the Cannes Lions Festival would be the perfect venue for his
message of creative empowerment and fresh thinking."
"Free Elvis" starts at 3:30 PM at the
Audi A stage at the Palais des Festivals as part of the festival's
Creative Talent Management forum track.
About the Hosts
For the past 15 years, Chris has been
challenging and transforming some of the world's biggest
organizations through speeches and programs on innovation,
insightfulness, breakthrough thinking and staff engagement. After
enjoying a varied career in the army, brand management, innovation
and corporate hippiedom, he founded "Upping Your Elvis" in 2009,
driven by his personal passion in creative leadership and the
belief that everyone can shine more brightly. Much of Chris' skill
lies in generating the energy and instilling the confidence in
attendees to go forward as creative champions, driving the same
agenda from within their organizations. He is the author of "How to
Have Kick-Ass Ideas," a best-selling Harper Collins book. His
second book, "Shine - How to Survive and Thrive at Work," published
by Penguin, was recently lauded as "Business Book of the Month."
For more information, visit http://www.uppingyourelvis.com
and follow @UppingYourElvis on
Matthew was recently appointed the
first ever global chief strategy officer for media services agency
MediaCom. Previously the head of strategy for the EMEA region,
Matthew works with regional and local strategists to ensure that
world-class planning and pioneering innovations help "future-proof"
client business around the globe. His primary goal is to ensure
that the agency builds connections with consumers through smart,
effective content and communications strategy. A leading
communications thinker at MediaCom for more than 17 years, Matthew
also continues to lead strategic thinking for a number of key