CANNES, FRANCE, 17 June 2013 - Once
again, MediaCom has been recognised for global excellence, picking
up seven shortlist nominations in the Media Lions category at the
Cannes International Festival of Creativity.
Often considered "the Oscars of
advertising," the Cannes Lions Awards received a record-breaking
35,765 total entries from 92 countries this year. MediaCom secured
four Media Lions shortlist nominations as lead agency.
Winners will be announced tomorrow at
the Cannes Lions Festival's awards gala.
"The Beetle Shark Cage," a branded
entertainment effort for Volkswagen, is shortlisted in two Media
Lions sub-categories: Best Use of Branded Content & Sponsorship
and Cars & Automotive Services. The popular campaign from
MediaCom USA - which turned a Volkswagen Beetle into a
fully-functional shark cage and dropped it in shark-infested waters
- has already won a Creative Media Award and received a One Show
Entertainment Award last week.
MediaCom UK's "Capita: British Army"
recruiting campaign for the Territorial Army - produced in
collaboration with JWT and featuring the first TV ads filmed live
from a war zone - is nominated for Best Use of Special Events and
MediaCom Indonesia also picked up a
Best Use of Ambient Media (Small Scale) nod for "Ramadan Acts of
Kindness," a Coca-Cola campaign that enabled Indonesians to write
messages of thanks on blank labels affixed to Coke bottles during
MediaCom is the credited partner
agency on an additional three shortlisted campaigns:
- For IKEA: "Moving the Store" with SMFB in
Norway (Best Use of Special Events and Stunt/Live Advertising)
- For Colcafé: "Misspelled Websites" with
Rep/Grey in Colombia (Best Use of Digital Media)
- For Volkswagen: "Building the People's
Car" with Proximity Beijing and Goodstein & Partners in China
(Best Use of Branded Content & Sponsorship)
"This is a fantastic performance from
our teams around the world," said MediaCom Worldwide Chairman and
CEO, Stephen Allan. "As the Cannes Lions Awards become more and
more competitive, this level of creativity and innovation helps
inspire us to continue to deliver the very highest calibre of work
for all our clients".
MediaCom has consistently been one of
the most awarded media agencies at international competitions, both
in terms number of shortlists and wins. The agency was named
Network of the Year at the 2012 Global Festival of Media Awards and
was the first to be recognised as Network of the Year for three
consecutive years at the M&M Awards. At last year's Cannes
Media Lions Awards, MediaCom walked away with one Gold, one Silver
and four Bronze Lion Awards for work with clients that included
Canon, Hasbro and P&G.